Free tool
Instagram reel script generator
Give it your niche and what the video is about. You get the hook written word for word, timed lines with on-screen text and camera directions, a caption and hashtags — the thing you actually read while filming, not an outline.
What a reel script actually needs
Most scripts fail in the first two seconds, not the last twenty. The opening line is doing one job — buying the next two seconds — and "let's talk about" asks for patience nobody has while scrolling. Write that line first, in the exact words you will say.
After the hook the shape is dependable: context so the viewer knows why it applies to them, the shift or payoff, then one clear ask. Keep sentences short enough to say in a breath, and write on-screen text for the majority watching on mute.
How long should it be?
| Video length | Spoken words | Lines |
|---|---|---|
| 15 seconds | 35–55 | 3–4 |
| 30 seconds | 70–110 | 4–6 |
| 60 seconds | 150–220 | 6–8 |
A script from a prompt versus a script from evidence
This tool writes from your idea. That is useful when you already know what you want to make — but it is still a guess about what your audience will respond to.
The harder question is which idea to film at all. Clipmetry answers that by scoring every post from the accounts you track against that account's own rolling baseline, surfacing the ones that genuinely overperformed, and writing the script from the mechanism that made them work. Same output format — a script you can film — grounded in what already worked in your niche rather than in a prompt.
Questions
How do you write a script for an Instagram reel?
Write the first line before anything else — it has to earn the next two seconds on its own. Then follow hook, context, payoff, call to action. Write the spoken lines word for word rather than describing them, keep sentences short enough to say in one breath, and add on-screen text for the majority who watch on mute.
How long should a reel script be?
Roughly 35 to 55 words for 15 seconds, 70 to 110 for 30 seconds, and 150 to 220 for 60 seconds. Spoken delivery runs slower than reading, so a script that looks short on the page is usually the right length on camera.
Is this reel script generator free?
Yes — three scripts a day with no signup and no email required. Clipmetry's paid plans write scripts from the outlier reels your actual competitors posted, rather than from a prompt.
What makes a reel hook work?
A hook works when it names a specific person and a specific stake in under fourteen words. Vague openers like 'let's talk about' ask for patience the viewer does not have. Curiosity gaps, contradictions of a common belief, and stating an uncomfortable number all reliably buy the next two seconds.
Write scripts from what actually worked
Track your competitors, get every outlier scored and analysed, then turned into a script in your voice.
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