Know why clips go viral — before you post
Clipmetry watches your competitors' reels and TikToks, finds the ones that statistically overperform, reverse-engineers the hook — and hands you a 30-day content calendar built from what already works in your niche.
First 50 subscribers lock Pro at $19/mo — forever.
The problem
“Went viral” is a lie without context
A reel with 500k views from a 5M-follower account is average. A reel with 50k views from a 20k-follower account is a goldmine — a format that beat its own audience 10×. Nobody spots that by scrolling. Clipmetry computes every account's rolling baseline and scores each post against it, so you copy what actually overperformed — not what merely looked big.
How it works
From competitor handles to a content plan
Add your competitors
Paste 3–5 Instagram or TikTok handles in your niche. No logins, no passwords — Clipmetry works entirely from public data.
Statistical outlier detection
Every post is scored 0–100 against that account's own rolling baseline — views, comments, likes, save signals, completion and recency. Refreshed daily.
AI explains why it worked
Transcribed hook, visual format, psychological trigger, comment signals — then a ready-to-shoot brief adapted to your account and voice.
What you get
Everything between “what do I post?” and posting
Outlier feed
One ranked feed across every tracked competitor — this week's statistical overperformers in your niche, with the score breakdown that explains each one: view multiple vs baseline, engagement ratios, save signals, completion and recency.
Hook & trigger analysis
The first 3 seconds, transcribed. The visual format, classified. The psychological trigger — curiosity gap, pain point, identity signal — named. What took a strategist two hours happens on every outlier, automatically.
Content briefs
Every outlier becomes a brief for your account: 3 hook variants, script skeleton, caption, hashtags, thumbnail notes.
30-day calendar
One click turns the strongest patterns into a month of planned content — exportable to CSV or Notion.
Viral alerts
A competitor breaks 5× baseline → you get an email with your version of the brief, while the trend is still alive.
Instagram + TikTok
Both platforms in one workspace. See which formats travel across and which stay native. Shorts is next.
Pricing
Simple plans, priced for creators
Free
- 1 competitor tracked
- Weekly refresh
- Outlier feed (teaser)
- Public account analyzer
Pro
- 5 competitors tracked
- Daily refresh + viral alerts
- Full outlier analysis & briefs
- 30-day content calendar
- Instagram + TikTok
Agency
- 15 competitors, 3 workspaces
- White-label PDF reports
- Priority refresh
- Everything in Pro
FAQ
Questions, answered
Do I need to connect my Instagram or TikTok account?
No. Clipmetry analyzes publicly available data only — you never hand over logins, and there's zero risk to your accounts.
How is this different from analytics tools like Metricool or Socialinsider?
Those tools report on your own accounts. Clipmetry studies your competitors, detects statistical outliers against each account's own baseline, explains why they worked, and turns the patterns into briefs and a calendar — intelligence in, content plan out.
What counts as an “outlier”?
Each post is scored 0–100 against the account's trailing 30-day baseline — median views, engagement ratios, save signals, completion and recency. 70+ is a viral outlier; 40+ is above average. Raw view counts alone never decide it.
Which platforms are supported?
Instagram Reels and TikTok at launch, tracked side by side. YouTube Shorts is on the roadmap.
When does it launch?
We're in the final build. Waitlist members get access first — and the first 50 subscribers lock in Pro at $19/mo forever.
Stop guessing what to post
Join the waitlist and get founding-member pricing when Clipmetry launches.