# Clipmetry

> Competitor intelligence for short-form video. Clipmetry tracks the public
> Instagram accounts a creator chooses, scores every post against that
> account's own rolling baseline, surfaces the statistical outliers, explains
> why they worked, and turns them into shot-ready scripts and a content
> calendar.

## What makes it different

Most tools rank posts by raw view count, which mostly measures audience size.
Clipmetry scores each post 0-100 against the posting account's own trailing
median, so a 50,000-view reel from a 20,000-follower account registers as a
strong outlier while a 500,000-view reel from a 5M-follower account does not.
A score of 70+ is a viral outlier; 40-69 is above average.

## Scope

- Live: Instagram Reels.
- Not live: TikTok and YouTube Shorts are on the roadmap, not available today.
- Public data only. Clipmetry never asks for an Instagram login.

## Pricing

Free (1 competitor), Pro and Agency tiers. Billed monthly in INR in India and
USD elsewhere. Full detail: https://www.clipmetry.com/pricing

## Guides

- [What is an outlier reel? The metric that actually predicts growth](https://www.clipmetry.com/guides/what-is-an-outlier-reel): An outlier reel is a short-form video that dramatically overperforms the posting account's own baseline — for example, a reel with 50,000 views from an account whose median reel ge
- [Instagram competitor analysis: a practical guide for creators (2026)](https://www.clipmetry.com/guides/instagram-competitor-analysis): Instagram competitor analysis means systematically studying accounts that target your audience to learn which content overperforms — then adapting those proven patterns. Done right
- [Why are my reels not getting views? A diagnostic checklist](https://www.clipmetry.com/guides/why-are-my-reels-not-getting-views): Reels usually stall for one of five reasons: a weak first-second hook (viewers scroll before the video registers), low completion rate (Instagram stops distributing videos people a
- [How to find viral reels in your niche (before they saturate)](https://www.clipmetry.com/guides/how-to-find-viral-reels-in-your-niche): To find viral reels in your niche early, track a watchlist of 3–5 competitor accounts and flag posts that exceed roughly 3× that account's median views within the first days of pos
- [Best time to post reels: what the data actually says (2026)](https://www.clipmetry.com/guides/best-time-to-post-reels): There is no universal best time to post reels — distribution depends far more on hook strength and completion rate than clock time. That said, posting when your specific audience i
- [How the Instagram algorithm ranks reels in 2026](https://www.clipmetry.com/guides/instagram-algorithm-2026): In 2026, Instagram's reels algorithm ranks content primarily on watch time and completion (including re-watches), followed by deep engagement signals — saves, shares, and DM sends 
- [Reels views dropped suddenly? Here's how to diagnose it](https://www.clipmetry.com/guides/reels-views-dropped-suddenly): When reel views drop suddenly, first determine whether the drop is account-level or niche-level: compare your decline against the baselines of 3–5 competitor accounts over the same
- [Reel hook ideas: 15 formulas from statistically viral posts](https://www.clipmetry.com/guides/reel-hook-ideas): The best reel hooks pull one of five psychological triggers within the first second: a curiosity gap ('Nobody talks about this…'), a pain point ('Your reels die at 200 views becaus
- [Trial reels: how to use Instagram's testing feature strategically](https://www.clipmetry.com/guides/trial-reels-guide): Trial reels are Instagram's feature for testing content on non-followers before (or without) showing it to your existing audience. The reel is distributed to fresh viewers, and if 
- [Faceless reels niches: how to pick one with real data](https://www.clipmetry.com/guides/faceless-reels-niches): The best faceless reels niche is one where you can verify — with data — that faceless accounts are currently overperforming: at least 5–10 active faceless accounts, regular outlier
- [How often should you post reels? Volume vs baseline, honestly](https://www.clipmetry.com/guides/how-often-to-post-reels): For most accounts, 3–5 reels per week is the effective range: enough volume to learn and stay in distribution, low enough to hold quality. Frequency below weekly starves the algori
- [Reels vs TikTok: where should your short-form effort go?](https://www.clipmetry.com/guides/reels-vs-tiktok): Post on both — but weight your effort by where your niche currently overperforms. TikTok still discovers new creators slightly faster; Reels converts attention into followers and s
- [Saves and shares: the engagement signals that actually rank reels](https://www.clipmetry.com/guides/instagram-saves-and-shares): Saves and shares are the strongest engagement signals for reels ranking in 2026 because they're costly actions: a save predicts the viewer will return, and a share vouches for the 

## Comparisons

- [Clipmetry vs Socialinsider](https://www.clipmetry.com/alternatives/socialinsider-alternative)
- [Clipmetry vs Shortimize](https://www.clipmetry.com/alternatives/shortimize-alternative)
- [Clipmetry vs Metricool](https://www.clipmetry.com/alternatives/metricool-alternative)
- [Clipmetry vs Iconosquare](https://www.clipmetry.com/alternatives/iconosquare-alternative)
- [Clipmetry vs Virlo](https://www.clipmetry.com/alternatives/virlo-alternative)
- [Clipmetry vs NotJustAnalytics](https://www.clipmetry.com/alternatives/notjustanalytics-alternative)

## Tools

- [Engagement rate calculator](https://www.clipmetry.com/tools/engagement-rate-calculator)

## Contact

vishal.p@clipmetry.com